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Dental reputation management software: Reviews

Dental reputation management software that syncs Google reviews, reads sentiment, shows what is unanswered and drafts a reply you check, edit and post.

2 min readUpdated 2026-10-13

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A phone lying on a reception counter showing five stars, with no text on the screen

There are 43 reviews waiting for a reply. One of them is two stars and says the patient waited forty minutes. You want to reply, but “thanks for visiting us” confirms to the whole internet that this person is your patient, and that is a disclosure. The Reviews module shows what is waiting, reads the tone, and drafts a reply that has already been checked for that mistake.

What does the screen show?

The page is called Review Sentiment. Four tiles: Average rating, Replied, Total reviews, Positive. Filters: All, Not replied with a count, Replied; star chips; All time, 30 days, 90 days, 1 year; a word search. Two cards: Rating mix and AI sentiment, because a four-star review can still hold a complaint. Sync pulls the newest 120 reviews; Analyze sentiment labels each one positive, neutral or negative from its text.

Each review card shows the reviewer’s first name and initial, stars, date, the text, and a drafted reply in your practice’s voice. Under the draft sit the policy checks: no incentive, no health details, does not name the reviewer, does not confirm patient status, does not admit fault or argue. Then a button: Copy and post. You read it, change it if you want, copy it and post it on Google.

Drafted replies are checked so they do not confirm patient status, admit fault or argue
Each draft is checked before you see it.

What does it read from my practice software?

Nothing for monitoring. Reviews come from your public Google listing. Sentiment and drafts run on a model hosted in Calibic’s own cloud account, and the public review text is the only input. When review requests ship, they would use your contact list and consent flags; that is not live.

Is it live on my system?

Monitoring and sentiment are LIVE on every account with a linked Google listing. Reply drafting is BETA: it works, a person approves every reply, and the policy checks are still being tuned. Review requests that follow Google’s rules, and posting a reply to Google from inside Calibic, are ROADMAP and marked coming. Today you copy the approved reply and Calibic opens the review for you.

Reply drafting is in beta and a person approves every reply
A person reads, edits and posts every reply.

What it does not do

It never posts for you. It never asks only happy patients, never offers a gift, never scripts a review. It does not read your practice software, so it never knows what treatment a reviewer had. It is HIPAA-aware rather than a guarantee: the checks block wording that confirms a patient, and the practice stays responsible for what it posts. Calibic is built for HIPAA, and a Business Associate Agreement is sent with every sign up.

Next step

Open your own review stream in a demo and count what is unanswered. Competitor Insights shows how your review pace compares with the practice down the road, and the reputation management guide covers how to reply when there is no tool at all. The HIPAA and BAA page explains what a review reply can and cannot say.

Useful? Send it to the person who runs your front desk.

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Questions people ask

Will Calibic reply to reviews for me?

No. It drafts. A person reads the draft, edits it and posts it. Nothing is posted by itself, and a reply to a review under three stars takes a second, deliberate click.

Can it get me only five-star reviews?

No, and it will not try. When review requests ship, everyone you ask gets the same message, with no filter for who seemed happy and nothing offered in return. That is what Google's rules and the FTC require.

Keep reading

See it on your own data

Read-only toward Open Dental, Dentrix and Eaglesoft. A Business Associate Agreement is sent with every sign up.